The Danish company Steelseries was founded in 2001. It was an endeavor of just two people. The first SteelSeries products were mouse pads. Over time, however, this endeavor allowed the company to become one of the industry leaders.
The company is headquartered in Copenhagen. The company’s strategy required SteelSeries to open offices in Taiwan and the US. In 2008, SteelSeries absorbed Ideazon. It is an American manufacturer of gaming solutions.
Since its inception in 2001, SteelSeries has worked steadily with eSports organizations to develop products designed to simplify any gaming experience and put more leverage in the hands of the pro-gamer. To ensure optimal performance and durability, all of their products are designed and tested with input from many professional players. SteelSeries supports the growth of the gaming industry and eSports in general.
The company’s corporate philosophy is to invest most of its revenue in the development of eSports. And in particular, in the gaming community. SteelSeries is constantly looking for ways to support championships and competitions at all levels. The company considers it necessary to help financially and informationally the various leading teams and individual players.
SteelSeries is not trying to reinvent the “wheel” or become a monopolist in the gaming equipment industry. They are not trying to focus on one product or copy someone else’s product. The secret of this company’s success lies in full interaction with its customers. Every SteelSeries product is developed with professional players and companies like Blizzard, EA, Ubisoft because the bulk of their customers are players.